Learner Take-ons: Take-on me... Take me on....
Picture adapted from: https://www.dailymotion.com/video/x2qg9jt
When learning more about Technology Acceptance Model
(TAM) Self-Efficacy Theory came to mind right away. When I took the class on
adult motivation this past spring I remember the 2 main questions someone will
ask themselves when approaching a task: 1) Can I do this task? 2) How
successful will I be at doing this task? And the higher the likelihood the
person thinks they can be successful, the more likely they are to engage in the
task.
This translates similarly to the TAM with the use of
technology. The learner has to ask themselves: 1) Does this technology do anything
for me? This is perceived use, or PU; 2) Will it be worth taking the time to
learn it? This is the perceived ease of use, or PEOU (Davis 1985).
The learner will weigh their self-efficacy with a
certain technology by taking a little bit of time to understand it before fully
investing in it. Then the person will make the decision to try it out (or not).
In addition, we have to take into account social norms with PU. According to
Venkatesh & Davis (2000), we can be influenced rather easily on whether or
not we need a certain technology by the way it is marketed if someone of higher
status in the workplace suggests its use, or even if we simply see others using
it, we don’t want to be left behind. After deciding to engage in technology, we
can apply Self Determination Theory (SDT). We decide how technology will help
us achieve autonomy, competence, and relatedness in our daily context.
So in answer to the question, “What do you see as
the most important take-on to ensure a successful technology adoption?” I would
have to say making the determination that the technology will be useful. After
all, we don’t usually engage in just anything, unless we have a reason to do
so. Once you determine a technology will be beneficial, the other steps to
adopt its use would seem to come naturally.
So now that you have that song in your head too,
it kind of relates to technology don’t you think? It calls to us, it wants us
to love it, but then something new comes along and old technology fades away… Haha,
I know it’s a stretch, but I still like the song. So just for fun (it's been a long week friends!):
Take Me On – Aha: https://www.youtube.com/watch?v=djV11Xbc914
We're talking away
I don't know what
I'm to say I'll say it anyway
Today's another day to find you
Shying away
I'll be coming for your love, okay?
Take on me (take on me)
Take me on (take on me)
I'll be gone
In a day or two
So needless to say
I'm odds and ends
But I'll be stumbling away
Slowly learning that life is okay
Say after me
It's no better to be safe than sorry
Take on me (take on me)
Take me on (take on me)
I'll be gone
In a day or two
Oh, the things that you say, yeah
Is it life or
Just to play my worries away?
You're all the things I've got to remember
You're shying away
I'll be coming for you anyway
Take on me (take on me)
Take me on (take on me)
I'll be gone
In a day
I'll be gone (take on
me, take on me)
In a day (take me on, take on me)
(Take on me, take on me)
(Take me on, take on me)
(Take on me)
a-ha. (2010, January 6). a-ha - Take On Me (Official Video) [Remastered in 4K] [Video]. YouTube. Retrieved September 14, 2022, from https://www.youtube.com/watch?v=djV11Xbc914
Davis (1985). A technology acceptance model for empirically testing new
end-user information systems: Theory and results. [Unpublished doctoral dissertation]. MIT Sloan
School of Management, Cambridge, MA. https://dspace.mit.edu/handle/1721.1/15192
Lopez-Garrido,
G. (2020b, August 9). Self-Efficacy Theory | Simply Psychology.
Retrieved September 14, 2022, from https://www.simplypsychology.org/self-efficacy.html
Self-Determination Theory of Motivation - Center for Community Health & Prevention - University of Rochester Medical Center. (n.d.). Retrieved September 14, 2022, from https://www.urmc.rochester.edu/community-health/patient-care/self-determination-theory.aspx
Venkatesh,
V., & Davis, F. D. (2000). A theoretical extension of the technology
acceptance model: Four longitudinal field studies. Management Science, 46, 186–204. https://k-state.primo.exlibrisgroup.com/permalink/01KSU_INST/1260r8r/cdi_gale_infotracacademiconefile_A62347235
Oh my goodness that song just took me back to when I was 14 years old, love this song! I really like how you compared the Self Efficacy Theory with TAM, very similar motivations for taking on a task and taking on a technology. I too believe that determining the usefulness, and I would say benefits, of said technology will ultimately determine how successful one will be when trying a technology out and then choosing to implement it.
ReplyDeleteOn another note, you blog is really nice. I am definitely enjoying seeing how everyone is so creative in their blog posts.
I am really enjoying reading everyone's blogs also - yours included! It has been uplifting seeing a more relaxed style than on our discussion boards. If you check out my first post, I was pretty resistant to blogging, but I now understand why it is enjoyable for some. After this class though, I will likely continue to enjoy reading blogs vs. composing them.
DeleteI have been wanting to blog, but never knew really the hows of blogging. This class has forced me to learn how and observing everyone’s blogs I actually may do it. I too, like how it feels more relaxed than discussion boards, even if we do have to cite things.:)
DeleteI'm glad that you made the link to self efficacy theory! If there is not that initial belief that something can be learned or is useful, then there will be no buy-in from the learner. I agree that getting across the benefit of technology is crucial to promote its adoption. Given what I have seen written and have experienced myself, getting across those benefits has been a universal problem with teaching up to this point. In addition, an instructor must also get across how the new technology is better than the current (And possibly favored) technology being utilized. Oh, and now I have Aha stuck in my head haha
ReplyDeleteIf you have the song in your head, I have succeeded! Haha. I have found the textbooks from this year to be so useful. I have referred to them quite a bit, even at work. I still have trouble calling myself an instructor, but essentially I guess that is what I am, especially when tutoring. I have found myself promoting technology to my learners lately as a means to learning and it seems that I may even be convincing! I agree with you in that when technology is promoted in a way that is not so overwhelming, and in a positive way, that the buy-in for the new user can be more successful!
DeleteAnna, I love this blog! How fun! I'm humming away writing this! Thank you for the motivation.
ReplyDeleteWhat resonated most with me about the class topic was you noting that "once you determine a technology will be beneficial, the other steps to adopt its use would seem to come naturally."
I think it is easy for us to be excited about technology when we know that it will benefit us and absolutely when I know something will benefit me, I'm excited to learn how to use it.
After reading through Venkatesh and Davis (2000) and thinking about what you shared about being influenced by the marketing of certain technologies, it brought me to thinking about how many different apps are now available to us in 2022. I don't know exactly how many apps are out there, but I am myself, most likely to download an app after I've seen someone use something I think would benefit me, am recommended an app by a friend, or if something comes across my social media feed that I think would save me time, or make things easier for me. What is most interesting is that because there is such an abundance of apps, one has to be careful to make sure that they don't pay for an app they won't really use or make sure that they are downloading one that will actually do what they want it to do! For example, there a ton of photo editing apps available, some for free, some that require a subscription. Even though they all look beneficial, you really have to do some research to make sure they are going to do what you want.
I also think we have been app-ed to death. Every store, restaurant, and anyone who is anyone has an app. Can there be too many apps?? I have such a hard time wanting to download certain apps just to get a 10% off coupon or a free appetizer! I guess these app inventors are continuing to refine technology to get to the specialized apps that people are looking for to utilize. And that goes hand in hand what you said about accepting technology if we can relate to it in the context of our daily lives.
P.S. I just read your blog from last week. Comparing feelings about words between blog.... moist. I'm dying over here! :-)
Reference:
Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the technology acceptance model: Four longitudinal field studies. Management Science, 46, 186–204. https://k-state.primo.exlibrisgroup.com/permalink/01KSU_INST/1260r8r/cdi_gale_infotracacademiconefile_A62347235
LOL glad I could make you laugh! Yes - we are definitely app-ed to death. I can totally relate. I get sucked in by the deals and rewards if you get the apps for your favorite shipping places. Then my kids see my phone and get mad at me for having so many apps on my screen and then they tell me to use widgets and organize my apps, and I just don't care enough to do it! haha. I feel myself becoming like my parents because I call on my kids often to help me with tech. I do try to keep up, but I find that I can be happy with just being able to get done what I need to. Maybe later I will take the time to learn more. Thanks for sharing!
DeleteI agree the song is a fun and catchy way to relate to this weeks topics! I also agree that determining the usefulness of the technology as important to the decision if it should be implemented or not. From the instructor point of view, looking ahead when planning course materials, delivery, etc. the consideration of technology and how it will be useful should be together, at least in my humble opinion. Thanks for the fun smile this week!
ReplyDelete